Top 5 Fashion Games on iOS in Central America: Q1 2022

The first quarter of 2022 saw notable trends in the performance of the top 5 fashion games on iOS in Central America. Below is a detailed look at each app's downloads, revenue, and active users.

Love Fantasy: Match & Stories experienced a significant decline in weekly downloads from around 18.6K at the start of January to approximately 3.3K by the end of March. The weekly revenue also saw fluctuations, peaking at $234 in mid-January before settling around $56 at the end of the quarter. Active users decreased steadily from about 25.9K to 9.8K over the same period.

Project Makeover showed consistent performance with weekly revenue ranging between $10.1K and $15.7K throughout the quarter. Downloads varied, starting at 6.9K at the end of December, peaking at 11.2K in early January, and ending at 9.2K by late March. Active users remained relatively stable, fluctuating between 83.1K and 101.6K.

Outfit Makeover saw a sharp increase in downloads in January, reaching a peak of 17.5K in the third week. However, downloads dropped significantly to about 2.5K by the end of March. Active users followed a similar trend, peaking at 20K in late January and decreasing to 5.9K by the end of March.

Acrylic Nails! maintained a steady weekly revenue, ranging from $53 to $130. Downloads showed fluctuations, starting at 12.4K in late December and dropping to around 5.8K by the end of March. Active users also saw a downward trend from 26.7K to 17.3K over the quarter.

Super Stylist Fashion Makeover exhibited consistent growth in weekly downloads, starting at 5.7K in late December and reaching 7.7K by the end of March. Revenue peaked at $1.5K in late January and remained around $1K towards the end of the quarter. Active users demonstrated stability, fluctuating between 32.8K and 39.8K.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower’s website.